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Web Usability and User Experience (UX)

Recommended Duration:
2 Days
 
Benefits
Participants learn to use User-Centered Design concepts to enrich the User Experience for Web-based and Mobile applications. Through a combination of lecture and hands-on exercises students will learn to accurately identify the tasks users will be performing and create a process and user interface making the accomplishment of those tasks as easy and error free as possible.
Audience
Web and Mobile Application Designers and Developers who wish to create a task-oriented User Experience that is as easy to use and error-free as possible.
Prerequisites
Experience using a Web Browser and/or Mobile Device to interact with web-based applications, mobile applications, and/or web sites.
Exercises
There are five exercises reinforcing the concepts of user identification, task identification, card sorting, identification of metrics, and choosing appropriate GUI devices in screen design.
Major Topics
  • Understanding the User Experience
  • User-Centered Design concepts
  • Why UX is not just UI
  • Market Definition: target audience, competition, core needs
  • Who is/are the user/users
  • Understanding User Goals (what are they trying to do)
  • Task Analysis: Identify User Tasks,
    Sub-tasks, Required Steps
  • Personas, Roles, Scenarios and Use Cases
  • Customer-Segmentation Analysis
  • Web/Mobile Design Patterns and Best Practices
  • Card Sorting
  • Open Card Sort
  • Closed Sort
  • Role of moderator/designer
  • Inviting appropriate users for each role and set of tasks
  • Wireframes
  • Prototypes
  • Usability: Testing, Metrics, Task Analysis
  • Best Known Practices